Month: December 2009

How important are Mac buyers to Apple?

In the last years, we have seen Apple busy developing iPod MP3 players, iPhone mobile phones, and PCs --in that order. The latest new Macs Apple conceived have been met with great enthusiasm but the finish and quality of build were less than what Mac users hoped for; cracked screens, problems with the graphics cards, and more misery hit the buyers of the most powerful iMac ever made. So how important are creative designers and computer users in general to Apple these days?I have always considered the reluctance of Apple to focus more on corporate users and less on gadget users as something of a paradox. Here’s a company that develops its own motherboards, chipsets, etc, but which refuses to disclose future plans even under NDA (Non-Disclosure Agreement) to large corporate customers for obscure reasons and lacks the support organisation to service those types of customers. Instead, Apple chose to become an entertainment provider that controls both the hardware (iPods, iPhones, iMacs) and software side (software, music, video, etc) of the business. Great show, but …